Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

  • xapr@lemmy.sdf.org
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    1 year ago

    They were big through investors throwing money at a money sink for years. Youtube was losing tens to hundreds of millions of dollars a year for a long time, before it finally became profitable.

    A new competitor wouldn’t get such favorable support from investors.