Sensor Tower reported that on Monday and Tuesday this week, Threads’ “number of daily active users were down about 20 percent from Saturday, and the time spent for [each] user was down 50 percent, from 20 minutes to 10 minutes,” CNBC reported.

Similarweb’s findings painted a slightly starker picture, reporting that daily active users were down by more than 25 percent from Threads’ peak on July 7 to Monday. Like Sensor Tower, Similarweb also found that average usage time has fallen by 50 percent, “dropping from about 20 minutes on July 6 to just over 8 minutes on July 10,” CNBC reported.