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I always find it refreshing when a player deviates from their media training. The media training side of it makes most player interviews predictable, and frankly, unwatchable, to me at least.
I mean, in my job, I can say what I like as long as it doesn’t harm the reputation of the department or the company values. There’s no set script - that’s what branding and email sigs are for. People like to feel like they’re hearing from a human being with a distinct character, even if you have to remain broadly within a set of values.
I think it can be a double edged sword, can very easily work against them when you consider the average footballer isn’t very intelligent nor attuned with his audience. When you live in a glass bowl where everything you say and do gets hyper scrutinised, you need to be very careful with what you say and don’t say, especially when your form drops or you get dropped and then people start using what you said earlier against you.