It seems Ben and Jerry’s may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?
Or is their irresistibly good ice cream strong enough to keep their ship afloat?
Edit: Side note - in the absence of B&J, what ice cream are you turning to? I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.
It’s like canceling the McDouble and sending your business to the McChicken. McDonalds isn’t actually hurt by it.
I am confused by the analogy.
Modello took Bud Light’s top spot. The same company owns both products. You’re boycotting Pizza Hut, and instead going to Taco Bell. Same clown, different paint