TL;DR: Apple dominates the US smartphone market, but EU regulations may offer Android a chance for resurgence by enforcing messaging interoperability and standardizing hardware features.
TL;DR: Apple dominates the US smartphone market, but EU regulations may offer Android a chance for resurgence by enforcing messaging interoperability and standardizing hardware features.
WhatApp is installed on little bit under 100% among all Android phones and iPhones in most EU countries and should the EU actually tackle messenger interoperability, iMessage is definitively not the main target. The most die-hard Apple fans I know use iMessage for a little bit when new features were introduced. Then they go back to WhatsApp like everybody else.
To be clear: I’m not an advocate of WhatApp here, I’m merely explaining that the EU does not care at all about Apple’s chat service nobody in the EU uses. Should any legislation even affect iMessage, it’ll be more coincidental, not targeted at it.
I don’t know about the rest of the world but in the UK text messages used to cost 10p for each one you send. Multimedia messages were like 40p. Really expensive. WhatsApp came about and made both of these free. The rest is history.
Ironically, SMS are generally free these days but nobody obviously uses them. My SMS app is just full of OTP codes being sent to me.