They don’t want a walled garden. They like Apple products because they all work together and the walled garden is a symptom of that that people have to put up with.

Alternative app stores and sideloading are only good for consumers. It means that Apple has less control over what apps people are allowed to download, they can’t take as much revenue from developers, and it has zero impact on those that don’t care, but a huge benefit for those that do.