Here’s a disturbing phenonmenon: When parents look for info on YouTube about why their child is transgender, or maybe open a video provided by their trans child, they might see an ad for some anti-trans propaganda. And the propaganda is pretty careful about pretending to be moderate and even-handed.

It is not.

I’m not going to spoil the video too much, but due to its length, it’s worth pointing out there’s not much about the titular cult in this video, but it’s a thorough deconstruction of the video in question.

But it’s one of Jesse’s best works I’ve seen, including because it focuses around trans men (a rarely discussed topic) and Jesse augments the data she brings to the table with some enlightening interviews too.