• ocassionallyaduck@lemmy.world
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    2 months ago

    Do it do it do it do it do it do it…

    Smash them with a hammer. Google should not exist as it is. Not for decades.

    Break up AdSense, chrome, search, android, shatter them all into separate companies that can stop selling out literally every waking aspect of life as their sole business model.

  • Drewelite@lemmynsfw.com
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    2 months ago

    God I hope it ends up splitting off Chrome. I think Google has done a great job with Chrome. But the recent Manifest v3 makes it clear they’re going to greatly degrade their users’ experience for Google’s bottom line. And they’re using their market dominance to do it.

    • pingveno@lemmy.world
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      2 months ago

      What does that even look like as a business model, though? There’s an expectation now that you don’t pay for web browsers. What would a standalone Chrome, Inc. look like?

      • Capricorn_Geriatric@lemmy.world
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        2 months ago

        Something very close to Mozilla in my opinion. They’d have the browser as their core product, a few more apps as a logical extension of that (maybe a mail client like Thubderbird), perhaps Chrome Inc would inherit google’s office suite? That would be a breath of fresh air. Maybe revive a few of Google’s killed ventures that seemed more than promising.

        • nooneescapesthelaw@mander.xyz
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          2 months ago

          Mozilla basically gets all its money from Google

          Chrome on its own does not make Google money, in fact the only reason they care about chrome is because it helps Google search engine. I can’t find the article, but there was an email from a google exec saying something along those lines

  • littlewonder@lemmy.world
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    2 months ago

    Will this work out for consumers if other tech giants like Apple, Microsoft, or Amazon, etc. aren’t also broken up simultaneously? Won’t Google’s assets just get sucked up into another existing monopoly and we’ll be right back where we were but with one less choice than before?

    I’m genuinely curious.

    • Gsus4@mander.xyzOP
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      2 months ago

      Antitrust comes in waves in the US. First, it’s a free for all to let the tech develop freely…then you see the horrors and a time of antitrust kicks in. This would be the 4th wave since the Sherman Act. Let’s hope it’s a good one.

        • Gsus4@mander.xyzOP
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          2 months ago

          That’s all I had, I’m not an expert, but I hope they go after FB and microsoft too (in case that makes you feel randy like that other guy in the comments) :P

            • Gsus4@mander.xyzOP
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              2 months ago

              A human can live their whole life without ever interacting with an Apple product by mistake. I’m not sure about that for android/google/adsense/maps/youtube. It takes a deliberate effort to avoid these guys and I’m still not completely free from it. Slightly easier but still a minefield with Microsoft and FB, especially in niche areas.

  • reddig33@lemmy.world
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    2 months ago

    It would probably do Google a world of good, depending on what gets split or spun off. A lot of Google products have unrealized potential that’s hamstrung by poor leadership and privacy issues. Maybe at least some of their products will be able to thrive on their own.

    • ameancow@lemmy.world
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      2 months ago

      Crush corporations, swiftly and without fanfare rebuild capitalism with worker co-ops, seize the means of production without all that stagnation and failure that usually follows.

        • ameancow@lemmy.world
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          2 months ago

          Let’s just choose our words carefully for now or the people with the money will get spooked and pay the people with the missiles to start blowing things up.

  • 432@lemmy.world
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    2 months ago

    Best news I’ve heard all day! Break up Meta, too, while you’re at it!

  • Churbleyimyam@lemm.ee
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    2 months ago

    Maybe if all their shadiness hadn’t been allowed in the first place they wouldn’t have been able to become a monopoly.

    But please, I beg of you, do Adobe next.

    • curry@programming.dev
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      2 months ago

      I remember the days of google being a cool startup that had just made news releasing gmail with a whopping 1GB of storage making everyone go crazy for the invites. It’s a strange feeling.

      • FabledAepitaph@lemmy.world
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        2 months ago

        Yeah, I thought Google was so cool around 2004. Now I can’t wait for them to become irrelevant. I need to stop using “googling” as a verb…

  • rekabis@lemmy.ca
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    2 months ago

    Separate the search engine from anything that stinks of advertising so it can return to what it’s supposed to do: return the most relevant results.

    Because even appending udm=14 only gets rid of promoted links and in-page advertising, it does f**k-all to correct manipulated search results.

    • SSTF@lemmy.world
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      2 months ago

      Can you elaborate on the business model of a search engine that has no ads?

      • alphabethunter@lemmy.world
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        2 months ago

        Let’s not make them a business. Search Engines are fundamental core services for the modern globalized and connected world. It’s just like your post-office service. Make it an internationally owned and funded non-profit organization with open-source and the goal of enabling the unrestricted sharing of knowledge over the internet.

  • jordanlund@lemmy.world
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    2 months ago

    Not sure how that would work…

    I’m old enough to remember the breakup of Ma Bell and the way that worked was the creation of a bunch of regional telecom services, that’s not going to work on the Internet.

    I guess they could mandate spinning off Android, but that’s not really the problem addressed in the antitrust case, is it?

    Maybe split the AdWords side from the Search Engine side?

    • Kairos@lemmy.today
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      2 months ago

      Not breaking up Google because the effects would be inconvenient would literally be letting a monopoly regin because they’re a monopoly.

      Shut down services if needed. We can adapt.

  • CascadianGiraffe@lemmy.world
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    2 months ago

    Don’t ‘break it up’, nationalize it, and do the same with all these other giant corporations.

    Profits could support UBI instead of encouraging billionaires.

      • CascadianGiraffe@lemmy.world
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        2 months ago

        Ignoring the snark in your comment…

        I assume you take issue with UBI?

        Would you feel different if we ‘required service’ for UBI? For example, some countries have mandatory military service. If we nationalize these giant corporations, we could make working there a way to qualify for UBI.

        Do you think UBI is just taking money from the average person and giving it to lazy people who do nothing? Or do you enjoy the separation of the rich while the rest of us struggle for scraps? Do you understand that the UBI would apply to you as well?

        Or am I missing deeper thoughts given to your comment?

        • ARg94@lemmy.packitsolutions.net
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          2 months ago

          I don’t worry much about people who have more than me. I am grateful to enjoy my work and my life. I don’t want the government to steal from me and I don’t want them to steal from others either. Even in the black and white world of marxists, exploitation of labor just moves from the oppressors to the government. The government becomes the oppressors. It has never worked, it will never work. People are naturally motivated by profit. It’s built in. Messing with that or short-circuiting the work-reward system is unsustainable.

    • interdimensionalmeme@lemmy.ml
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      2 months ago

      This could affect you in several ways:

      Search Experience: If Google is broken up or forced to share data, you might notice changes in how search engines operate. Competitors like DuckDuckGo or Bing could become more competitive, offering better privacy, search results, or features, potentially giving you more choices.
      
      Privacy and Data: If Google is required to share data, there might be concerns about how your data is handled across different platforms. On the flip side, increased competition could lead to better privacy practices as companies vie for users.
      
      Technology and Services: Google’s services are deeply integrated into many products and platforms. A breakup could impact the availability, integration, or performance of these services, which might affect how you use technology in your daily life.
      
      Economic Impact: Google’s size and influence mean that any major changes could have broader economic impacts, potentially affecting industries related to technology, advertising, and beyond. This could indirectly influence job markets, investment trends, or even consumer prices.
      

      Overall, these changes could alter how you interact with the internet, your privacy, and the services you rely on daily.

  • The Pantser@lemmy.world
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    2 months ago

    How about we start restricting how many businesses a company is allowed to buy out in a year. Maybe allow like 1-2 mergers a year. There no reason we should allow one company to buy everyone and then kill their products and services leaving the consumers holding the bag that will no longer function because the server is gone.

    • KittyCat@lemmy.world
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      2 months ago

      I’d go further, restrict the market cap for businesses so they have to spin off if they get too big. Add to that a value limit for the number of boards you can sit on so 30 companies can’t be controlled by the same people.

    • cybersandwich@lemmy.world
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      2 months ago

      One thing that I’ve always found interesting is that silicon valley has a common start up strategy that is basically: do well enough to get bought buy your bigger competition. Basically, be a threat so your VCs can cash in when a Google, Facebook, etc buys you.

      I’m other words, Silicon Valley has a start up culture that feeds an anticompetitive/anti-trust ecosystem. No one complains because they are all making money. It’s the users who slowly suffer and we end up were we are not with 5 companies running the modern web and Internet infrastructure.

    • androogee (they/she)@midwest.social
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      2 months ago

      How do the people who make this comment every single time something like this happens, expect change when no one’s allowed to be first?