• jet@hackertalks.com
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    3 months ago

    The one good thing about streaming services like Disney+ is that they have the platform metrics, and they can push shows against audiences and get watch metrics, retention metrics, etc from a large group of viewers. i.e. any online media storms can be weathered by good data of how the show is really performing.

    The focus on anti-woke messaging from the show creatives seems like a rhetorical tool, if its the strongest message they have about the property that is what they are going to do to bring attention to it. If you have positive reviews, you talk about the reviews. If you have strong view numbers you talk about the viewer numbers. Since silence is the worst thing for a media property, if you have nothing else you talk about controversy real or imagined. Is there real anti-woke messaging for this show, sure, but like the standard background level you get on anything; is it the most interesting and important aspect of this show? Apparently - otherwise why would the creatives be talking about it?

    The rhetoric escalation tree reveals uncomfortable truths. Woke/AntiWoke doesn’t matter, only if it makes money, if it makes money, it gets another season.