Feng Ji spent $70M developing China's first AAA game from scratch, and everybody thought he was nuts. Industry veterans scoffed, investors balked, and even
850M$ revenue on 70M$ budget sounds a huge success.
I wonder how much of that is marketing. That eats up most of a AAA game budget and I don’t think it was heavily advertised outside of China (where it had a big marketing campaign)
I wonder how much of that is marketing. That eats up most of a AAA game budget and I don’t think it was heavily advertised outside of China (where it had a big marketing campaign)