Well yeah I guess I am just highly skeptical that it will meaningfully affect their numbers. By and large anyone who is still on Facebook either doesn’t understand or doesn’t care about this (or some combo of both).

I’m just trying to imagine the person who didn’t know Facebook was tracking them, but now with this opt in will understand the ramifications of that and abandon the Facebook platform. It’s hard for me to see this being anything more than a rounding error on their numbers.