San Diego’s MLS expansion team, which is set to take the field in 2025, has officially selected a brand identity in addition to its name: San Diego Football Club, or San Diego FC for short. The club is set to announce its name, crest and colors at an event in San Diego on Friday night.
The Athletic has acquired a copy of the club’s crest and logo explainer. Multiple sources have confirmed that the logo acquired is indeed the finalized logo. By adopting the “Football Club” moniker, the organization will become the 11th MLS team to be an “FC.”
The brand, according to San Diego’s...
The “speed marks” on the lettering in the crest is apparently where the design agency spent the bulk of their retainer. Betcha they channeled Dani Rojas during the logo pitch and called the crest graphic The Circle of Life™.
The “speed marks” on the lettering in the crest is apparently where the design agency spent the bulk of their retainer. Betcha they channeled Dani Rojas during the logo pitch and called the crest graphic The Circle of Life™.