Sports is just not something most parents are interested in in China. I live in a city of about 1.5 million in China, which isn’t big by China standards and at least where I live there aren’t any youth sports programs I’m aware of. They would rather their kids be in some kind of academic setting than training for sports even if that training was for two hours a week.

I think that there are gonna be fewer and fewer young kids playing American football due to more and more data about CTE coming out. I’m hoping this will lead to more interest in soccer because we certainly have the athletes to compete. We just need to keep building a strong youth foundation. But I’m not naive enough to think that’s gonna happen anytime soon. I think it will happen eventually, but it may be another 50 years.