My take on this is no they don’t. As long as they are truthful they only report on the quality of the product and prevent many people of spending a lot of money from losing it by buying something that doesn’t work.
If your product is shit your company does not deserve to be shielded from the backlash, this is the core of (classic) capitalism after all.
how is that then caring about the company? This is clearly caring about yourself…
I care that my company continues to exist and does not experience financial hardship that will impact my income.
How is this hard for people?
Consideration is required; it’s much easier to be a knee-jerk contrarian one supposes.