Whales buy it. For every 1,000 fans upset by this decision there is 1 fan who is rich enough that spending $1,000 on the game is nothing. A lot of these aggressive monetization schemes aren’t meant to make money on the average player.
It’s not that this monetization isn’t meant to target the average player specifically, it’s made to entice singular one-time purchases in a similar fashion to how places like Walmart work. Yes, they have the data that shows a few whales will make those transactions worth it, at the same time they are counting on catching the occasional non-whale slacking. Trick enough minnows into a net and you have the same mass as a whale.
I know this is a small difference in context, to a business it can mean millions of additional dollars. So remember: They know whales will pay. At the same time they are expecting to catch more than a few smaller fish in the process.
The thing with microtransactions is that people actually buy it. And it makes gobs of money. We don’t deserve full games.
Whales buy it. For every 1,000 fans upset by this decision there is 1 fan who is rich enough that spending $1,000 on the game is nothing. A lot of these aggressive monetization schemes aren’t meant to make money on the average player.
It’s not that this monetization isn’t meant to target the average player specifically, it’s made to entice singular one-time purchases in a similar fashion to how places like Walmart work. Yes, they have the data that shows a few whales will make those transactions worth it, at the same time they are counting on catching the occasional non-whale slacking. Trick enough minnows into a net and you have the same mass as a whale.
I know this is a small difference in context, to a business it can mean millions of additional dollars. So remember: They know whales will pay. At the same time they are expecting to catch more than a few smaller fish in the process.
It’s up to us to prove them wrong where we can.