It’s not just about winning, football is deeper than that for most people, the clubs have deep links to their communities, hundreds of thousands of people support their local clubs in the lower leagues, with promotion and relegation key to this. You need to understand that this is a massive cultural difference that you in the kindest possible way probably wouldn’t understand, football isn’t just entertainment like going to the cinema, it runs a whole lot deeper and means a whole lot more to people in the UK

Wasn’t there a plan for a European South American nations league? I can’t remember what became of it but what’s your opinion on it?